Motivational Drives

The life of a company depends entirely on the profit it makes; the profit depends on the production capability of the company; the production capability depends on technology and the performance people in the company; the performance of the employees depends on their motivation. In short, we could say (with all things being equal), that much of the company’s success should be attributed to the motivation of its employees. If a company wishes to improve itself, the aspect that the company should focus on is the motivation of its employees.

According to David McClelland, there are three motivational drives, namely: achievement motivation, affiliation motivation, and power motivation. Achievement motivation is the drive that induces an employee to work even harder in order that he may accomplish the duties assigned to him and get ahead of everyone.

Affiliation-motivated people, on the other hand are employees who are driven to work better whenever they are with their friends; these people work best in an environment where they feel belongingness.

The last but not the least, people with power drives. These employees tend to perform better whenever they are able to take control of people, tasks and situations. They are motivated by the fact that they can create an impact on their companies.

There are many types of employees in a company. Each of these employees has different motivational drives, and therefore is differently motivated. In order that a company may improve its profit, it should take note of the different motivational drives of its employees.